Available for contact via:
Telephone
(+62) 274 881546
Address
Ace Partadiredja Building,
FBE UII Condongcatur Campus,
Jl. Pawirokuat, Ring Road Utara,
Condongcatur, Depok, Sleman,
Yogyakarta 55584 Indonesia
Find out more:
Education
- Drs. (Doktorandus of Management), Universitas Islam Indonesia
- M.Bus (Master of Business), Curtin Business School
- Ph.D (Doctor of Philosophy), Curtin Business School
Certification
Data not available (updating in progress)
Honors, awards, grants
- Reviewer Jurnal Siasat Bisnis Jurusan Manajemen FE UII (2002 – 2016) dan Asean Marketing Journal, Mangement Department FEB UI (2016 – 2018)
Selected key responsibilities
- Pembantu Dekan III FE UII (1990-1995)
- Ka Biro SDM dan Karya Siswa UII (1995-1997)
- Direktur IP FE UII (2002-2006)
- Dekan FE UII (2006-2010)
- Dean IP UII (2011-2014)
- Komisaris Indepen Bank Bengkulu (2016-2020)
- Komisaris Independen IPC TPK (2020-sekarang)
Membership of association and professional bodies
- Anggota Forum Manajemen Indonesia (FMI)
Available for contact via:
Telephone
(+62) 274 881546
Address
Ace Partadiredja Building,
FBE UII Condongcatur Campus,
Jl. Pawirokuat, Ring Road Utara,
Condongcatur, Depok, Sleman,
Yogyakarta 55584 Indonesia
Find out more:
Research interests
- Perilaku Konsumen
- Komunikasi Pemasaran
Selected publications
Journals
- Model of the consumer switching behavior related to healthy food products
- Consumer trust as the antecedent of online consumer purchase decision
- Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image
- COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers
Conference Papers/Proceedings
Implementation of Construal Level Theory (CLT) on Indonesian Customers toward Domestic as well as Overseas Online Shopping.
COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers :
https://www.scopus.com/record/display.uri?eid=2-s2.0-85108267839&origin=resultslist
Model of the consumer switching behavior related to healthy food products : https://www.scopus.com/record/display.uri?eid=2-s2.0-85103554868&origin=resultslist
Consumer trust as the antecedent of online consumer purchase decision : https://www.scopus.com/record/display.uri?eid=2-s2.0-85103914055&origin=resultslist
Interactive effects of marketing strategy formulation and implementation upon firm performance:
http://dx.doi.org/10.1080/0267257X.2013.796319
The role of marketing managers’ commitment and involvement in marketing strategy implementation:
http://dx.doi.org/10.1080/0965254X.2013.804858
Available for contact via:
Telephone
(+62) 274 881546
Address
Ace Partadiredja Building,
FBE UII Condongcatur Campus,
Jl. Pawirokuat, Ring Road Utara,
Condongcatur, Depok, Sleman,
Yogyakarta 55584 Indonesia
Find out more:
Selected teachings
- Pemasaran Strategis (Strategic Marketing)
- Manajemen Pemasaran (Marketing Management)
- Metodologi Penelitian Pemasaran
Available for contact via:
Telephone
(+62) 274 881546
Address
Ace Partadiredja Building,
FBE UII Condongcatur Campus,
Jl. Pawirokuat, Ring Road Utara,
Condongcatur, Depok, Sleman,
Yogyakarta 55584 Indonesia
Find out more:
Selected topics (Bachelor thesis supervision)
- Pemasaran Digital dan Transformasi Digital
- Personalisasi dan Pengalaman Pelanggan
- Keterlibatan Pelanggan dan Co-Creation
- Pemasaran Influencer dan UGC (User-Generated Content)
- Pemasaran Pengalaman dan Event Marketing
Fakultas Bisnis dan Ekonomika
Universitas Islam Indonesia
Gedung Ace Partadiredja
Jl. Pawirokuat, Ring Road Utara, Condongcatur, Sleman, Daerah Istimewa Yogyakarta 55283
INDONESIA
Telepon: +62 274 881546
Faksimile: +62 274 882589
Email: fbe[at]uii.ac.id