Available for contact via:
Telephone
(+62) 274 881546
Address
Ace Partadiredja Building,
FBE UII Condongcatur Campus,
Jl. Pawirokuat, Ring Road Utara,
Condongcatur, Depok, Sleman,
Yogyakarta 55584 Indonesia
Find out more:
Education
- BIBM (Bachelor of Int. Business Management), Universiti Utara Malaysia
- S.E (Bachelor of Economics), Universitas Jenderal Soedirman
- M.Sc (Master of Science in Management), Universitas Gadjah Mada
- Ph.D (Doctor of Philosophy), University of Malaya
Certification
- Operational Marketer in Brand, 2017-2020, Indonesian Professional Certification Authority (BNSP)
Honors, awards, grants
- The Best Lecturer, semester Ganjil 2018/2019, program reguler, Jurusan Manajemen, Universitas Islam Indonesia
- The Best Lecturer, Odd Semester 2018/2019, International Program, Department of Management, Universitas Islam Indonesia
- The Best Lecturer, Odd Semester 2017/2018, International Program, Faculty of Economics, Universitas Islam Indonesia
- The Best English Paper, 8th Global Islamic Marketing Conference, 2017, Alanya-Turkey
- Distinguished Paper Award, International Symposium on Business and Management, 2015, Kuala Lumpur-Malaysia
Selected key responsibilities
- Ketua Gugus Pemasaran
- Kepala Bidang Penelitian Pusat Pengkajian dan Pengembangan Ekonomi Islam (P3EI)
Membership of association and professional bodies
- Indonesia Marketing Association (IMA) Chapter Sleman
- Forum Manajemen Indonesia (FMI)
Available for contact via:
Telephone
(+62) 274 881546
Address
Ace Partadiredja Building,
FBE UII Condongcatur Campus,
Jl. Pawirokuat, Ring Road Utara,
Condongcatur, Depok, Sleman,
Yogyakarta 55584 Indonesia
Find out more:
Research interests
- Muslim Consumer Behavior
- Halal Products and Branding
- Halal Tourism
- Prosocial Behavior
- Social Marketing
Selected publications
Journals
Is halal universal? The impact of self-expressive value on halal brand personality, brand tribalism, and loyalty: case of Islamic hospitals, Journal of Islamic Marketing (2023) (https://www.scopus.com/record/display.uri?eid=2-s2.0-85125417024&origin=resultslist)
Online Cross-Religion Donation During Covid-19: Mediating Role of Empathy & Trust, Journal of Islamic Marketing (2022)
(https://www.scopus.com/record/display.uri?eid=2-s2.0-85128047411&origin=resultslist)
How e-wallets encourage excessive spending behavior among young adult consumers? Journal of Asia Business Studies (2021)
(https://www.scopus.com/record/display.uri?eid=2-s2.0-85116170310&origin=resultslist)
Investigating the determinants of online infaq intention during the COVID-19 pandemic: an insight from Indonesia, Journal of Islamic Accounting and Business Research (2021) (https://www.scopus.com/record/display.uri?eid=2-s2.0-85097278198&origin=resultslist)
COVID-19 and e-wallet usage intention: A multigroup analysis between Indonesia and Malaysia, Cogent Business & Management (2020)
(https://www.scopus.com/record/display.uri?eid=2-s2.0-85116225949&origin=resultslist)
The role of self-congruity in the retail store patronage model: The case of Islamic retail stores in Indonesia and Malaysia, Journal of International Studies (2020)
(https://www.scopus.com/record/display.uri?eid=2-s2.0-85088404538&origin=resultslist)
Conference Papers/Proceedings
Data not available (updating in progress)
Available for contact via:
Telephone
(+62) 274 881546
Address
Ace Partadiredja Building,
FBE UII Condongcatur Campus,
Jl. Pawirokuat, Ring Road Utara,
Condongcatur, Depok, Sleman,
Yogyakarta 55584 Indonesia
Find out more:
Selected teachings
- Marketing Communication
- Islamic Business Ethics
- International Marketing
Available for contact via:
Telephone
(+62) 274 881546
Address
Ace Partadiredja Building,
FBE UII Condongcatur Campus,
Jl. Pawirokuat, Ring Road Utara,
Condongcatur, Depok, Sleman,
Yogyakarta 55584 Indonesia
Find out more:
Selected topics (Bachelor thesis supervision)
- Pemasaran Islami
- Pemasaran Keterlibatan Sosial dan Kampanye Viral
- Pemasaran Digital dan Transformasi Digital Pemasaran Berkelanjutan dan Tanggung Jawab Sosial Perusahaan
- Pemasaran Pengalaman dan Event Marketing
- Pemasaran Konten dan Brand Storytelling
- Pemasaran Etis dan Privasi Data
Fakultas Bisnis dan Ekonomika
Universitas Islam Indonesia
Gedung Ace Partadiredja
Jl. Pawirokuat, Ring Road Utara, Condongcatur, Sleman, Daerah Istimewa Yogyakarta 55283
INDONESIA
Telepon: +62 274 881546
Faksimile: +62 274 882589
Email: fbe[at]uii.ac.id