Research interests

Data not available (updating in progress)

Selected publications

Journals

1. The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia
2. MSMEs Business Sustainability Models in Indonesia
3. COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers
4. The role of celebrity endorser toward brand attitude and purchase intention: A study from Indonesia
5. A comparative study of generations X, Y, Z in food purchasing behavior: the relationships among customer value, satisfaction, and Ewom
6. The Influence of Destination Awareness, Destination Image, and Perceived Quality on Indonesian Tiktok Users’ Visiting Intention
7. The Effect of Website Design Quality, E-Service Quality, and Brand Image on E-Satisfaction and E-Loyalty of E-Commerce Customers

Conference Papers/Proceedings

 Digital Skills, Digital Entrepreneurship, Job Satisfaction, and Sustainable Performance of MSMEs: A Survey on MSMEs in Indonesia

https://www.scopus.com/record/display.uri?eid=2-s2.0-85152126591&origin=resultslist

TOURISM SHOPPING BEHAVIOR: THE ROLE OF DESTINATION IMAGE AND PERCEIVED QUALITY ON WORD OF MOUTH

https://www.scopus.com/record/display.uri?eid=2-s2.0-85130280065&origin=resultslist

Analysis of the Potential of Tourism Restorative Destinations to Overcome Health Disorders Due to Work Fatigue

https://link.springer.com/chapter/10.1007/978-3-031-26956-1_68

Impact of Immersive Technology and Virtual Work Environment, on Innovative Work Behaviour

https://link.springer.com/chapter/10.1007/978-3-031-28314-7_8

MSMEs Business Sustainability Models in Indonesia 

https://www.iieta.org/journals/ijsdp/paper/10.18280/ijsdp.170120

 A comparative study of generations X, Y, Z in food purchasing behavior: the relationships among customer value, satisfaction, and Ewom

https://www.tandfonline.com/doi/full/10.1080/23311975.2022.2105585

An Examination Of Customer Satisfaction Toward Online Food Shopping During Covid-19 Pandemic

https://jurnaljam.ub.ac.id/index.php/jam/article/view/2769/0

The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia

https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1314

The role of celebrity endorser toward brand attitude and purchase intention: A study from Indonesia

https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1489/1088

The influence of social media communication on perspectives towards the Samsung brand

https://bussecon.com/ojs/index.php/ijbes/article/view/427/217

The influence of consumer traits on impulsive buying

https://bussecon.com/ojs/index.php/ijbes/article/view/391

        The influence of destination awareness, destination image, and perceived quality on Indonesian TikTok users’ visiting intention

https://bussecon.com/ojs/index.php/ijbes/article/view/393/199

Alertness, self-efficacy, and intention: Mediating effects encouraging students entrepreneurship behavior 

http://edulearn.intelektual.org/index.php/EduLearn/article/view/20551