email 
[email protected]

NIK
113110409

Scopus ID
57039133300

Sinta ID
6018737

Google Scholar
tZyjNMYAAAAJ

Ratna Roostika, SE., MAC., Ph.D.

BIOGRAFI (Biography)

Ratna Roostika menempuh pendidikan Doktoral (Ph.D) di Swinburne University, setelah sebelumnya memperoleh gelar Master of Applied Commerce (MAC) dari University of Melboune dan Sarja Ekonomi (S.E) dari Universitas Islam Indonesia. Ia memiliki minat mengajar pada mata kuliah Pemasaran Strategis dan Pemasaran Internasional. Topik riset yang menjadi interesnya antara lain Place Branding, Tourism Marketing dan Creative Marketing. Ratna Roostika mendapatkan beasiswa postdoctoral dari Fullbright di Purdue University Indiana USA pada tahun 2013.

PENDIDIKAN (Education)

  • SE. (Bachelor of Management), Universitas Islam Indonesia
  • MAC. (Master of Applied Commerce), University of Melbourne, Australia
  • Ph.D (Doctor of Philosophy), Swinburne University, Australia

MINAT MATA KULIAH (Teaching Interest)

  • Pemasaran Strategis (Strategic Marketing)
  • Pemasaran Internasional (International Marketing)

MINAT RISET (Research Interests)

  • Place Branding
  • Tourism Marketing
  • Creative Marketing

Sugarindra, S., Roostika, R., and Muafi (2019), Batik Cultural Preservation Through Collective Branding and Intellectual Property Right (Case: Hand Drawn Batik Cluster In Banyuripan, Bayat, Central Java), International Journal of Science and Engineering Investigations, Vol. 8 Issue 86, Maret, pp. 86-93.

Nursyamsiah, S., Roostika, R., and Aji, HM., 2018, Quality Assurance Analysis in Learning Process Standards: Empirical Study in the Higher Education Sector, Review of Integrative Business and Economics Research, Vol. 7, s3, pp. 155-166.

Kamala, A and Roostika, R., 2018, The Role of Green Equity to Support Customer Equity in Hotel Industry, Review of Integrative Business and Economics Research, Vol. 7, s2, pp. 314-327.

Roostika, R., 2017, The Role of City and Host University Images on Students’ Satisfaction with the Assigned Destination, Review of Integrative Business and Economics Research, Vol. 6, s1 250-261.

Selvarajah, C., Meyer, D., Roostika, R., and Sukunesan, S., 2017 Exploring Managerial Leadership in Javanese (Indonesia) Organisations: Engaging Asta Brata, The Eight principles of Javanese Statesmanship, Asia Pacific Business Review, Vol 23 No. 3, pp. 373-395.

Roostika, R, Wahyuningsih, T, and Haryono, S.,2016 Pengaruh Kapabilitas Inovasi dan Pembelajaran Terhadap Kinerja Industri Kerajinan Yogyakarta, ASEAN Entrepreneurship Journal, Vol 2 No. 2, pp. 8-15.

Wijayani, A, Poerwanto, M., Muafi., and Roostika, R., 2106 Technology Transfer of Chrysanthemum Cultivation in Disaster Area of Mount Merapi To Improve People Revenue, Current Agriculture Research Journal, Vol 4 No 1, pp. 94-101.

Muafi., Roostika, R., Wijayani, A., and Purwanto, EM., 2016 A Strategic Role of Women in Chrysanthemum-Based Engineering Design on Disaster Affected Areas,  International Journal of Business and Society,Vol. 17 No. 3, 413-428.

Roostika, R., Wahyuningsih, T., and Haryono, S., 2015 The Impacts of External Competitiveness Factors in The Handicrafts Industry, Polish Journal of Management Studies, Vol 12, No.1, pp. 166-176.

Roostika, R. Wahyuningsih, T., and Haryono, S., 2015 Destination Competitiveness Analysis for Creative Crafts Industries in Bantul Yogyakarta Indonesia, European Journal of Economics and Management, Vol. 2 No. 3, pp. 22-39.

Roostika, R., 2014 Quality of Life and Place Attachments Relationships to Destination Competitive Strategies, Jurnal Ekonomi dan Keuangan, Ekuitas, Vol 18, No. 4 , pp. 411-431.

Roostika, R., and Muafi, 2014 The Role of Source Credibility and Place Attachment in Enhancing Visitors’ Satisfaction, Jurnal Manajemen Teknologi, Sekolah Bisnis dan Manajemen, Vol 13 no 3, pp. 239-252.

Roostika, R. 2012 Analisis Pengaruh Bauran Pemasaran Produk Cindera Mata terhadap Kepuasan Wisatawan Domestik di Yogyakarta, Jurnal Manajemen dan Akuntansi, Vol 1 no 3.

Roostika, R., 2012 Tourism destination brand Image and tourism behaviours: Yogyakarta as Tourists’ destination, Jurnal Manajemen dan Akuntansi Bisnis, Vol 1 no 1, pp. 104-116.

Roostika, R., 2012 Destination Branding and Its Influence on Tourist satisfaction and Loyalty Empirical Study in Yogyakarta, Jurnal Manajemen Teknologi, Sekolah Bisnis dan Manajemen, Vol 11 no 1, pp. 60-74.

Roostika, R., 2012, Perceived Value Dimensions of Shopping Tourism, Jurnal Manajemen dan Bisnis, Vol 11 No 1.

Roostika, R., 2012 Mobile Internet Acceptance among University Students: A Value-based Adoption Model, International Journal of Research in Management and Technology (IJRMT), Vol. 2, no. 1, pp. 21-28.

Roostika, R., 2011, The effect of perceived service quality and trust on loyalty: customer’s perspectives on mobile internet adoption, International Journal of Innovation, Management and Technology, Vol 2, No. 4, pp. 286-291.

Roostika, R. 2011 Modeling Customer Loyalty, Empirical Study on Mobile Internet Users, 2011 Jurnal ‘VALUE’ Jurnal Manajemen dan Akuntansi, Vol VII no 5.

Roostika, R., 2011, The effect of Perceived Service Quality and Trust on Satisfaction: Customer’s Perspectives in Banking Sector, Jurnal Keuangan dan Perbankan, Vol 15, No. 2, pp. 271-280.