email
[email protected]

NIK
153110102

ID Scopus
57195759032

ID Sinta
6019650

ResearchGate
Istyakara_Muslichah

Google Scholar
QnACYwgAAAAJ

Istyakara Muslichah, SE., MBA.

BIOGRAFI (Biography)

Istyakara Muslichah menempuh pendidikan magister (M.B.A) di Universiti Kebangsaan Malaysia, setelah sebelumnya memperoleh gelar sarjana (S.E.) di bidang manajemen dari Universitas Gadjah Mada. Ia memiliki minat mengajar pada mata kuliah Perilaku Konsumen dan Bisnis Pengantar. Topik riset yang menjadi interesnya antara lain Hospitality/Tourism Marketing dan Digital Marketing.

PENDIDIKAN (Education)

  • S.E (Bachelor of Economics), Universitas Gadjah Mada
  • M.B.A (Master of Business Administration), Universiti Kebangsaan Malaysia

MINAT MATA KULIAH (Teaching Interests)

  • Perilaku Konsumen (Consumer Behavior)
  • Bisnis Pengantar (Introduction to Business)

MINAT RISET (Research Interests)

  • Halal or Hospitality Marketing
  • Digital Marketing

Aziz, N.A., Muslichah, I., & Ngah, A.H. (2018). Understanding factors influencing community life satisfaction towards sustainable heritage tourism destination: the case of Yogyakarta, Indonesia, Journal of Sustainability Science and Management, Special Issue: Global Tourism Conference), p.  37-51

Sumadi, & Muslichah, I. (2018). Customers intention to use sharia family insurance, Journal of Business and Finance in Emerging Markets, Vol. 1 (1) p. 27-36

Zulfikar, M.F.Z., Ilham, M., & Muslichah, I. (2018). Digitalization as a Solution to Raise Indonesian Furniture Market: A Study of the Development of Furniture E-Commerce Platform in Jepara, Indonesia, Proceedings of The 31st International Business Information Management Association Conference, Milan-Italy

Muslichah, I., & Aziz, N.A. (2017). The impact of tourism towards residents satisfaction and support for sustainable tourism development, Proceedings of the 29th International Business Information Management Association Conference

Muslichah, I. (2015). Analisis anteseden pada sikap dan niat menggunakan blackberry dengan dasar model penerimaan teknologi, Jurnal Siasat Bisnis, Vol. 19 (2) p. 170-183