email
[email protected]

NIK
843110104

Sinta ID
6679536

Google Scholar
1aHmalIAAAAJ

Muchsin Muthohar, Drs. MBA.

BIOGRAFI (Biography)

Muchsin Muthohar menempuh pendidikan magister (M.B.A.) di University of Philippines, setelah sebelumnya memperoleh gelar Doktorandus (Drs.) dari Universitas Islam Indonesia. Ia memiliki minat mengajar pada mata kuliah Manajemen Pemasaran dan Komunikasi Pemasaran. Topik riset yang menjadi interesnya antara lain Ekuitas Merek dan Corporate Social Responsibility.

PENDIDIKAN (Education)

  • Drs. (Doktorandus), Universitas Islam Indonesia
  • M.B.A (Master of Business Administration), University of Philipphines

MINAT MATA KULIAH (Teaching Interests)

  • Manajemen Pemasaran (Marketing Management)
  • Komunikasi Pemasaran (Marketing Communicatio)

MINAT RISET (Research Interests)

  • Ekuitas Merek (Brand Equity)
  • Corporate Social Responsibilty

Finandhita, M.H., & Muthohar, M. (2018). Pengaruh Kesadaran Merek, Persepsi Kualitas dan Loyalitas Merek terhadap Minat Beli Ulang Kosmetik Halal Wardah, Proceeding Forum Manajemen Indonesia 10.

Suseno, G., & Muthohar, M. (2018). The Effect of Service Quality to Customer satisfaction and Loyalty in Sharia Bank, Proceeding International Symposium on Management 15th, Universitas Surabaya.

Ramadhan, M.D., & Muthohar, M. (2018). The influence of Perceived Price, Perceived Quality, Brand Image, and Store Image on the Purchase Intention of Hypermart Private Lable, Proceeding International Symposium on Management 16th, Universitas Surabaya.

Supit, B.F., & Muthohar, M. (2017). The Influence of Government Officer as an Ad Endorser toward Advertisement Attitude and Purchase Intention, Proceeding International Symposium on Management 14th, Universitas Surabaya.

Muthohar, M., & Ryanhazmi, M. (2015). The Influence of Preacher Endorser toward Purchase Intention, Proceeding International Symposium on Management 12th, Universitas Surabaya.

Muthohar, M., & Fitriani, S. (2015). The Influence of Corporate Social Responsibility and Service Quality to Purchase Intention, Proceeding International Conference on Entrepreurship and Business Management, Universitas Tarumanagara.

Muthohar, M., & Rahmawati, M. (2015). The Influence of Corporate Social Responsibility and Service Quality to Purchase Intention in Islamic Banking, Proceeding International Symposium on Management 13th, Universitas Surabaya.

Muthohar, M., & Shafrina. E. (2014). The Influence of Country of Origin toward Brand Equity, Proceeding Forum Manajemen Indonesia 6.

Muthohar, M., Effendi, T.A. (2014). Pengaruh Endorser Da’i dalam Iklan terhadap Minat Beli, Proceeding Seminar Nasional Ekonomi, Universitas Negeri Surabaya.

Muthohar, M., & Ramadhan, A. (2013). Pengaruh Endorser Ulama terhadap Sikap dan Minat Beli Konsumen, Jurnal Bisnis dan Ekonomi, Vol. 20, No. 1, pp. 86-99.