Research interests

Data not available (updating in progress)

Selected publications

Journals

1. Materi Buku Kewirausahaan dan Sekolah Manajer untuk UMKM
2. Merespon Badai Pandemi Covid-19: PT Stars Internasional & Industri Ritel (Buku)
3. PENGARUH KESADARAN, ASOSIASI, CITRA DAN KESETIAAN TERHADAP EKUITAS MEREK PADA PRODUK MIE INSTAN DI YOGYAKARTA
4. INVESTIGATING THE CAUSES AND CONSEQUENCES OF BRAND ATTACHMENT OF LUXURY FASHION BRAND: THE ROLE OF GENDER, AGE, AND INCOME
5. The Influence of Utilitarian Motivation, Ideal Self-Concept, and Perception of Consumers on Intention to Use Islamic Banking Products
6. A Literature Review on Digital Human Resources Management towards Digital Skills and Employee Performance
7. PERAN ANTESEDEN KUALITAS PELAYAN JASA PADA LOYALITAS DI KALANGAN PEMILIK BISNIS E-COMMERCE
8. STRATEGI MEMPERTAHANKAN BISNIS PADA TOKO KUE BALOK PARIKESIT SISINGAMANGARAJA DENGAN PENDEKATAN BUSINESS MODEL CANVAS
9. THE EFFECT OF BRAND ATTACHMENT, BRAND EXPERIENCE, AND SELF-IMAGE CONGRUENCE ON THE PURCHASE INTENTION OF LUXURY BRAND

Conference Papers/Proceedings

Data not available (updating in progress)