Education
- S.E. (Bachelor of Management), Universitas Islam Indonesia
- M.Si. (Master of Science in Management), Universitas Gadjah Mada
- Dr (Doctoral) Universitas Islam Indonesia
Certification
- Sertifikat Pendidik-Dosen Program Studi/Bidang Ilmu Manajemen 2008 (DIKTI)
- Operational Marketer in Brand, 2017-2023, Indonesian Professional Certification Authority (BNSP)
- Effective Social Media Marketing 2019 (Markplus Institute Advancing Competencies)
- Asesor Beban Kerja Dosen 2022 (Kemenristek Dikti)
- Pendamping UMKM 2023, Forum Manajemen Indonesia (BNSP)
Honors, awards, grants
- Hibah Penelitian Pengembangan Perguruan Tinggi 2006 & 2007 (Kemenristek Dikti)
- Hibah Penelittian 2012 (Rumah Sakit JIH Yogyakarta)
- Hibah Penelitian Bersaing 2014 & 2015 (Kemenristek Dikti)
- Hibah Penelitian Disertasi 2017 (Kemenristek Dikti)
- Presenter Pemasaran FMI 2022
Selected key responsibilities
- Direktur Unit Pelayanan Teknis FE UII 1998-2001
- Pembantu Dekan FE UII 2001-2006
- Ketua Program Magister Manajemen FBE UII 2022
Membership of association and professional bodies
- Indonesia Marketing Association (IMA) Chapter Sleman
- Forum Manajemen Indonesia (FMI)
Available for contact via:
Telephone
(+62) 274 881546
Address
Ace Partadiredja Building,
FBE UII Condongcatur Campus,
Jl. Pawirokuat, Ring Road Utara,
Condongcatur, Depok, Sleman,
Yogyakarta 55283 Indonesia
Find out more:
Research interests
- Kualitas Jasa (Service Quality)
- Loyalitas Konsumen (Customer Loyalty)
- Merek (Branding)
Selected publications
Journals
- Impact Of Customer Loyalty In Mediating Of Intrinsic And Extrinsic Attributes Quality Of Purchase Intention (2016)
- The Influence of Product Price on Consumers’ Purchasing Decisions (2018)
- The Inflence of Product Quality, Service Quality and Price on Customer Satisfaction and Loyalty (2019)
- Investigating the determinants of online infaq intention during the COVID-19 pandemic: an insight from Indonesia (2021)
- Menumbuhkan Jiwa Kewirausahaan Sejak Dini dengan Memotivasi dan Melatih Keterampilan untuk Siswa MTs Negeri 1 Yogyakarta (2023)
- The Role of Service Quality on Subjective Well-Being of Students, With Mediators of Satisfaction and Customer Company Identification (2021)
- The effect of brand image and product knowledge on purchase intentions with e-WOM as a mediator variable (2023)
- Influence Of EWOM Information On Consumers’ Behavior in Instagram Social Network (2023)
- The Effect of Promotions, Discounts and Service Quality In Repurchasing Interest In Grabfood Application (2023)
- The influence of online customer shopping experience on online impulsive buying in e-commerce with attitudinal loyalty as a mediation variable (2023)
Conference Papers/Proceedings
Data not available (updating in progress)
Available for contact via:
Telephone
(+62) 274 881546
Address
Ace Partadiredja Building,
FBE UII Condongcatur Campus,
Jl. Pawirokuat, Ring Road Utara,
Condongcatur, Depok, Sleman,
Yogyakarta 55283 Indonesia
Find out more:
Selected teachings
- Metodologi Penelitian Pemasaran
- Manajemen Pemasaran
- Strategi Pemasaran
- Manajemen Strategi
- Statistika Untuk Bisnis
Available for contact via:
Telephone
(+62) 274 881546
Address
Ace Partadiredja Building,
FBE UII Condongcatur Campus,
Jl. Pawirokuat, Ring Road Utara,
Condongcatur, Depok, Sleman,
Yogyakarta 55283 Indonesia
Find out more:
Selected topics (Bachelor thesis supervision)
- Perilaku Konsumen
- Kualitas Jasa
Available for contact via:
Telephone
(+62) 274 881546
Address
Ace Partadiredja Building,
FBE UII Condongcatur Campus,
Jl. Pawirokuat, Ring Road Utara,
Condongcatur, Depok, Sleman,
Yogyakarta 55283 Indonesia
Find out more:
Fakultas Bisnis dan Ekonomika
Universitas Islam Indonesia
Gedung Ace Partadiredja
Jl. Pawirokuat, Ring Road Utara, Condongcatur, Sleman, Daerah Istimewa Yogyakarta 55283
INDONESIA
Telepon: +62 274 881546
Faksimile: +62 274 882589
Email: fbe[at]uii.ac.id