Research interests

• Pemasaran Hubungan (Relationship Marketing)
• Pemasaran Syariah (Islamic Marketing)
• Produk Bajakan (Product Counterfeiting)

Selected publications

Journals

1. Model of the consumer switching behavior related to healthy food products
2. The Impact of Digital Marketing: A Systematic Literature Review
3. The analysis of patients’ revisits intention factors in sub-urban hospital
4. THE IMPORTANCE OF INVOLVEMENT: EXAMINING THE IMPACT OF SOMETHINC’S INSTAGRAM PAGE ON FUTURE PURCHASE INTENTION
5. Analysis and Impact of Online Celebrity Brand Equity on Purchase Intention of Fans on Social Media
6. Consumer trust as the antecedent of online consumer purchase decision
7.  Analysis of the Effect of E-Satisfaction and E-Trust on Loyalty in ECommerce
8. Investigating the determinants of online infaq intention during the COVID-19 pandemic: an insight from Indonesia
9. THE INFLUENCE OF SOCIAL MEDIA INFLUENCER’S TRUSTWORTHINESS ON ENGAGEMENT, EXPECTED VALUE AND PURCHASE INTENTION
10. Salesperson ethics behavior as antecedent of Islamic banking customer loyalty
11. THE INFLUENCE OF SOCIAL MEDIA INFLUENCER’S TRUSTWORTHINESS ON ENGAGEMENT, EXPECTED VALUE AND PURCHASE INTENTION
12. Dynamic Capabilities for Open Innovation: A Typology of Pathways toward Aligning Resources, Strategies and Capabilities
13. Implementation of Construal Level Theory (CLT) on Indonesian Customers toward Domestic as well as Overseas Online Shopping
14. Social Media Marketing Activities, Brand Awareness, and Brand Image of Commitment on Somethinc Product Tiktok Account
15. Build Loyalty with Islamic Relationship Marketing and Trust Through Satisfaction
16. Antecedents of Customers Loyalty towards Go-Jek Service 17. Anteseden Kepuasan Pelanggan terhadap Niat Beli Ulang
17. Research Development of Logistics Efficiency (2023)
18. Dynamic Capabilities for Open Innovation: A Typology of Pathways toward Aligning Resources, Strategies and Capabilities (2022)
19. The Impact of Digital Marketing: A Systematic Literature Review (2022)

Conference Papers/Proceedings

Implementation of Construal Level Theory (CLT) on Indonesian Customers toward Domestic as well as Overseas Online Shopping