Research interests

• Pemasaran Hubungan (Relationship Marketing)
• Pemasaran Syariah (Islamic Marketing)
• Produk Bajakan (Product Counterfeiting)

Selected publications

Journals

1. A Ghaissani, A Hidayat (2025) Analysis of Factors Driving Impulsive Buying through Live Streaming Shopping Tiktok Shop. Economic Education Analysis Journal 14 (2), 145-157
2. ZF Auliya, M Suyanto, A Hidayat, R Roostika (2025) Social Cognitive Factors Influencing Social Commerce Engagement among Generation Z in Indonesia. Journal of Management and Entrepreneurship Research 6 (2), 139-156
3. A Sarifudin, S Sutrisno, A Hidayat (2025) Tantangan Implementasi Nilai-Nilai Bisnis Islami Dalam Strategi Pemasaran Konsinyasi: Studi Kasus Pada Bisnis Seragam Sekolah Agung Jaya. JURNAL MANAJEMEN DAN BISNIS 4 (1), 208-230
4. NAP Diego, A Hidayat (2025) The Impact of Using Live Streaming E-Commerceon Urge to Buy Impulsively Economic Education Analysis Journal 14 (1), 74-93
5. T Halimah, A Hidayat (2025) The Impact of Social Media Influencer Credibility on Consumer Purchase Decisions: A Study on Originote Skincare. Economic Education Analysis Journal 14 (1), 1-24
6. A Ishak, SR Ekasasi, A Hidayat, L Supardin (2025) The Influence Of Advertising And Brand Image On Gen Z’s Impulsive Buying Behavior.  Jurnal Multidisiplin Sahombu 5 (02), 428-433
7. GM Prabowo, A Priyono, A Hidayat (2025) How to orchestrate participants of ecosystem to foster innovation: an exploratory analysis on the network level. Kybernetes 54 (1), 203-222
8. HM Aji, MM Husin, AK Othman, A Hidayat, WE Wan Rashid (2024) Religious-based ethics and buy-now-pay-later re-usage intention among Muslim consumers in Indonesia and Malaysia: a commitment-trust theory perspective. Cogent Business & Management 11 (1), 2363441
9. A Hidayat (2024) Implementation of Direct Marketing in Asset Lease of PT. Kereta Api Indonesia (Persero) by Non-Transportation Commercialization Unit (KNA) DAOP 6 Yogyakarta. Jurnal Economic Resource 7 (2), 133-139
10. AN Allnesyabila, A Hidayat (2024) ANALYSIS OF DIGITAL MARKETING IMPLEMENTATION IN IMPROVING COMPANY BRANDING AS A BUSINESS ACCELERATOR (CASE STUDY ON PT GAMA INOVASI BERDIKARI). Finance: International Journal of Management Finance 2 (2), 19-29

Conference Papers/Proceedings

Implementation of Construal Level Theory (CLT) on Indonesian Customers toward Domestic as well as Overseas Online Shopping