Research interests

• Strategy & Innovation
• Small Business Management
• Digital Entrepreneurship

Selected publications

Journals

1. N.A. Hidayatullah & B. A. Darmawan, (2025) Enhancing the MSMEs’ Performance Through Strategic Flexibility: Does Competitive Intensity Matter?. Management and Economics Journal, 127-140
2. F Athiyah & BA Darmawan (2025) Analysis of the of Customer Orientation on MSMEs’ Performance: Testing the Mediating Role of Innovativeness. Management and Economics Journal 9 (1), 81-96
3. BA Darmawan & AR Khoiri (2024) It Takes Two to Tango: How Customer Orientation and Innovation Behavior Synergize to Drive MSMEs’ Performance.
   Journal of Business and Management Review 5 (12), 1123-1136
4. TG Deasty, BA Darmawan (2024) Investigating the drivers of consumer purchase decision: evidence from the stationery industry. Enrichment : Journal of Management 14 (5), 839-845
5. NFC Djunaidy, BA Darmawan (2024) Cut to the chase: does service quality or customer satisfaction effectively improve customer loyalty in the internet provider industry?. Jurnal Mantik 8 (3), 1456-1463
6. RZS Qohar, BA Darmawan (2024) Digital Platforms as Enablers of MSMEs’ Business Model Innovation: Revealing the Role of Capability Reconfigurations. Asian Journal of Economics, Business and Accounting 24 (7), 317-328
7. A Hartono, R Roostika, BA Darmawan (2023) Digital Transformation During the Pandemic Performed by SMEs in ASEAN Countries: A Review of Empirical Studies. Digitalisation: Opportunities and Challenges for Business
8. BA Darmawan (2023) Improving MSMEs Operational Performance: the Role of Knowledge Management and Product Innovation. First Australian Conference on Industrial Engineering and Operations Management
9. A Priyono, B Darmawan, G Witjaksono (2021) How to harnesses digital technologies for pursuing business model innovation: a longitudinal study in creative industries. Journal of Systems and Information Technology 23 (3/4), 266-289
10. A Priyono, S. Nursyamsiah, B. A. Darmawean (2020). Network-based dynamic capabilities in internationalization of SMEs: Case studies in emerging economy International Journal of Trade and Global Markets 13(1), 11–20

Conference Papers/Proceedings

1. B.A. Darmawan & R. M. D., Anugrahani. (2025). Play the Second Fiddle: Examining the Role of Innovation in Knowledge Management-Operational Performance Relationship (https://www.scopus.com)
2. A. Hartono, R. Roostika, B. A. Darmawan. (2023). Digital Transformation During the Pandemic Performed by SMEs in ASEAN Countries: A Review of Empirical Studies (https://www.scopus.com)
3. B.A. Darmawan & FA Umam. (2023). Uncovering the Impact of Social Media Adoption on Indonesian SMEs’ Business. (https://www.researchgate.net)
4. B. A. Darmawan. (2022). Improving MSMEs Operational Performance: the Role of Knowledge Management and Product Innovation (https://ieomsociety.org/proceedings/2022australia)