Journal
- Hartono, Arif; Ishak, Asma’i; Abdurrahman, Agus; Astuti, Budi; Marsasi, Endy Gunanto; Ridanasti, Erlita; Roostika, Ratna; Muhammad, Suwarsono. COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers. Global Business Review, 2024
- The Effect of Implementation of Quality Management Information Systems and Quality of Training Employee as Intervening in Start and Enjoyment Performance in Startup Companies
- Service Quality Using Digital Marketing Based on Startup Food and Beverage Company in Sleman Yogyakarta
- Keterlibatan Pelanggan dan Antesedennya pada Transaksi E-Commerce pada Generasi Z
- Pengaruh Manfaat Relative, Efektivitas Biaya, dan Dukungan Manajemen terhadap Penggunaan Media Sosial setta Dampaknya bagi Kinerja UMKM
- Perilaku Konsumen 4.0 (Buku Ajar
- Kasus-kasus Bisnis (Buku Ajar)
Conference Paper
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Books
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Certification
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Honor/Grants
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Association
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Key Responsibilities
- Direktur Graduate Employability and Development Centre (GEDC)
Teaching
- Pemasaran Digital
- Perilaku Pasar
- Komunikasi Pemasaran
Thesis Supervision
- Pemasaran Digital
- Perilaku Konsumen
- Strategi Pemasaran
- Marketing in Higher Education
- Green Marketing
Fakultas Bisnis dan Ekonomika
Universitas Islam Indonesia
Gedung Ace Partadiredja
Jl. Pawirokuat, Ring Road Utara, Condongcatur, Sleman, Daerah Istimewa Yogyakarta 55283
INDONESIA
Telepon: +62 274 881546
Faksimile: +62 274 882589
Email: fbe[at]uii.ac.id

