Hendy Mustiko Aji BIBM., S.E., M.Sc, Ph.D (C).

Expertise
  • Muslim Consumer Behavior
  • Halal Products and Branding
  • Halal Tourism
  • Prosocial Behavior
  • Social Marketing

Education

  • Ph.D (Doctor of Philosophy), University of Malaya
  • M.Sc (Master of Science in Management), Universitas Gadjah Mada
  • S.E (Bachelor of Economics), Universitas Jenderal Soedirman
  • BIBM (Bachelor of Int. Business Management), Universiti Utara Malaysia

Journal

  1. Aji, H.M. The Power of Storytelling in Influencing Social Crowdfunding Intention: A Case of a Non-Profit Organization in Indonesia. Journal of Nonprofit and Public Sector MarketingOpen source preview, 37(5), pp. 700–724, 2025
  2. Aji, H.M., Che-Ha, N., Md Zabri, M.Z. Prosocial behavior in intergroup contexts: a systematic review and future directions for Islamic marketing. Journal of Islamic MarketingOpen source preview, 2025
  3. Aji, H.M., Othman, A.K., Hidayat, A., Wan Rashid, W.E. The quest for tranquillity through boycott: how animosity and moral concerns influence political consumerism and psychological well-being among Muslim consumers. Journal of Islamic MarketingOpen source preview, 2025
  4. Is halal universal? The impact of self-expressive value on halal brand personality, brand tribalism, and loyalty: case of Islamic hospitals, Journal of Islamic Marketing (2023) (https://www.scopus.com/record/display.uri?eid=2-s2.0-85125417024&origin=resultslist)
  5. Online Cross-Religion Donation During Covid-19: Mediating Role of Empathy & Trust, Journal of Islamic Marketing (2022) (https://www.scopus.com/record/display.uri?eid=2-s2.0-85128047411&origin=resultslist)
  6. How e-wallets encourage excessive spending behavior among young adult consumers? Journal of Asia Business Studies (2021) (https://www.scopus.com/record/display.uri?eid=2-s2.0-85116170310&origin=resultslist)
  7. Investigating the determinants of online infaq intention during the COVID-19 pandemic: an insight from Indonesia, Journal of Islamic Accounting and Business Research (2021) (https://www.scopus.com/record/display.uri?eid=2-s2.0-85097278198&origin=resultslist)
  8. COVID-19 and e-wallet usage intention: A multigroup analysis between Indonesia and Malaysia, Cogent Business & Management (2020) (https://www.scopus.com/record/display.uri?eid=2-s2.0-85116225949&origin=resultslist)
  9. The role of self-congruity in the retail store patronage model: The case of Islamic retail stores in Indonesia and Malaysia, Journal of International Studies (2020) (https://www.scopus.com/record/display.uri?eid=2-s2.0-85088404538&origin=resultslist)

Conference Paper

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Books

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  1. Operational Marketer in Brand, 2017-2020, Indonesian Professional Certification Authority (BNSP)
  1. The Best Lecturer, semester Ganjil 2018/2019, program reguler, Jurusan Manajemen, Universitas Islam Indonesia
  2. The Best Lecturer, Odd Semester 2018/2019, International Program, Department of Management, Universitas Islam Indonesia
  3. The Best Lecturer, Odd Semester 2017/2018, International Program, Faculty of Economics, Universitas Islam Indonesia
  4. The Best English Paper, 8th Global Islamic Marketing Conference, 2017, Alanya-Turkey
  5. Distinguished Paper Award, International Symposium on Business and Management, 2015, Kuala Lumpur-Malaysia
  1. Indonesia Marketing Association (IMA) Chapter Sleman
  2. Forum Manajemen Indonesia (FMI)
  1. Ketua Gugus Pemasaran
  2. Kepala Bidang Penelitian Pusat Pengkajian dan Pengembangan Ekonomi Islam (P3EI)
  1. Marketing Communication
  2. Islamic Business Ethics
  3. International Marketing
  1. Pemasaran Islami
  2. Pemasaran Keterlibatan Sosial dan Kampanye Viral
  3. Pemasaran Digital dan Transformasi Digital Pemasaran Berkelanjutan dan Tanggung Jawab Sosial Perusahaan
  4. Pemasaran Pengalaman dan Event Marketing
  5. Pemasaran Konten dan Brand Storytelling
  6. Pemasaran Etis dan Privasi Data

Contact Me

Hendy Mustiko Aji BIBM., S.E., M.Sc, Ph.D (C).

Email: [email protected]
© Hak Cipta 2025 - Unit Humas & Kerja Sama Fakultas Bisnis dan Ekonomika UII | Konten dimutakhirkan 15 Januari 2024