Research interests

• Consumer Behavior
• Digital Marketing
• Cross-Cultural Marketing
• Marketing Strategic
• Marketing Communication

Selected publications

Journals

• Materi Buku Kewirausahaan dan Sekolah Manajer untuk UMKM
• Merespon Badai Pandemi Covid-19: PT Stars Internasional & Industri Ritel (Buku)
• PENGARUH KESADARAN, ASOSIASI, CITRA DAN KESETIAAN TERHADAP EKUITAS MEREK PADA PRODUK MIE INSTAN DI YOGYAKARTA
• INVESTIGATING THE CAUSES AND CONSEQUENCES OF BRAND ATTACHMENT OF LUXURY FASHION BRAND: THE ROLE OF GENDER, AGE, AND INCOME
• The Influence of Utilitarian Motivation, Ideal Self-Concept, and Perception of Consumers on Intention to Use Islamic Banking Products
• A Literature Review on Digital Human Resources Management towards Digital Skills and Employee Performance
• PERAN ANTESEDEN KUALITAS PELAYAN JASA PADA LOYALITAS DI KALANGAN PEMILIK BISNIS E-COMMERCE
• STRATEGI MEMPERTAHANKAN BISNIS PADA TOKO KUE BALOK PARIKESIT SISINGAMANGARAJA DENGAN PENDEKATAN BUSINESS MODEL CANVAS
• THE EFFECT OF BRAND ATTACHMENT, BRAND EXPERIENCE, AND SELF-IMAGE CONGRUENCE ON THE PURCHASE INTENTION OF LUXURY BRAND

Conference Papers/Proceedings

Data not available (updating in progress)