Research interests

Data not available (updating in progress)

Selected publications

Journals

1. The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia
2. MSMEs Business Sustainability Models in Indonesia
3. COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers
4. The role of celebrity endorser toward brand attitude and purchase intention: A study from Indonesia
5. A comparative study of generations X, Y, Z in food purchasing behavior: the relationships among customer value, satisfaction, and Ewom
6. The Influence of Destination Awareness, Destination Image, and Perceived Quality on Indonesian Tiktok Users’ Visiting Intention
7. The Effect of Website Design Quality, E-Service Quality, and Brand Image on E-Satisfaction and E-Loyalty of E-Commerce Customers

Conference Papers/Proceedings

Data not available (updating in progress)