Research interests

• Perilaku Konsumen
• Komunikasi Pemasaran

Selected publications

Journals

1. A Ishak, SR Ekasasi, A Hidayat, L Supardin (2025) The Influence Of Advertising And Brand Image On Gen Z’s Impulsive Buying Behavior. Jurnal Multidisiplin Sahombu 5 (02), 428-433
2. Arif Hartono, Asma’i Ishak, Agus Abdurrahman, Budi Astuti, Endy Gunanto Marsasi, Erlita Ridanasti, Ratna Roostika, Suwarsono Muhammad (2024) COVID-19 pandemic and adaptive shopping patterns: An insight from Indonesian consumers. Global Business Review
3. BI Farmawindo, A Ishak (2023) Penentu Adopsi Electronic Worth of Mouth: Sudut Pandang Transfer Kepercayaan. JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis 6 (2), 571-582
4. A Hidayat, A Ishak, A Albari, FW Nurcahyanti, B Setiono (2023) Menumbuhkan jiwa kewirausahaan sejak dini dengan memotivasi dan melatih keterampilan untuk siswa MTs Negeri 1 Yogyakarta. Rahmatan Lil’Alamin Journal of Community Services, 20-29
5. SM Sillia, A Ishak (2023) Social Commerce: Faktor-faktor yang Mempengaruhi Niat Pembelian Kembali Pelanggan dan Niat E-WOM. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen 2 (3), 1-21
6. DN Nurcahyani, A Ishak (2023) Social media marketing influence on the purchase interest of MS Glow Care Product. International Journal of Research in Business & Social Science 12 (4)
7. MR Ashfa, A Ishak (2023) Pengaruh Kualitas Layanan dan Kepuasan Pelanggan terhadap Niat Beli dan Pembelian Sebenarnya Tokopedia. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen 2 (5), 108-132
8. FRD Latif, A Ishak (2022) FAKTOR-FAKTOR YANG MEMPENGARUHI BELANJA ONLINE BERBASIS SMARTPHONE: EBUAH STUDI EMPIRIS DARI PEMBELANJA WANITA MUDA DI INDONESIA. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen 1 (3), 249-265
9. AF Nadiya, A Ishak (2022) Analisis niat beli dan perilaku konsumen terhadap produk perawatan kulit ramah lingkungan. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen 1 (3), 186-204
10. F Reswanto, A Ishak (2022) Impact of brand equity and mobile web quality on intentions to use mcommerce amongst traveloka customers. International Journal of Research in Business and Social Science 11 (1), 305-315

Conference Papers/Proceedings

1. Implementation of Construal Level Theory (CLT) on Indonesian Customers toward Domestic as well as Overseas Online Shopping.
2. COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers :
   https://www.scopus.com/record/display.uri?eid=2-s2.0-85108267839&origin=resultslist
3. Model of the consumer switching behavior related to healthy food products : https://www.scopus.com/record/display.uri?eid=2-s2.0-85103554868&origin=resultslist
4. Consumer trust as the antecedent of online consumer purchase decision : https://www.scopus.com/record/display.uri?eid=2-s2.0-85103914055&origin=resultslist
5. Interactive effects of marketing strategy formulation and implementation upon firm performance:
   http://dx.doi.org/10.1080/0267257X.2013.796319 
6. The role of marketing managers’ commitment and involvement in marketing strategy implementation:
   http://dx.doi.org/10.1080/0965254X.2013.804858