Profesor

Prof. Anas Hidayat, Drs., M.B.A., Ph.D.

Expertise
  • Pemasaran Hubungan (Relationship Marketing)
  • Pemasaran Syariah (Islamic Marketing)
  • Produk Bajakan (Product Counterfeiting)

Education

  • Ph.D. (Doctor of Philosophy), Edith Cowan University, Australia
  • MBA. (Master Business Administration), Central Queensland University, Australia
  • Drs. (Doctorandus in Management), Universitas Islam Indonesia

Journal

  1. A Ghaissani, A Hidayat (2025) Analysis of Factors Driving Impulsive Buying through Live Streaming Shopping Tiktok Shop. Economic Education Analysis Journal 14 (2), 145-157
  2. ZF Auliya, M Suyanto, A Hidayat, R Roostika (2025) Social Cognitive Factors Influencing Social Commerce Engagement among Generation Z in Indonesia. Journal of Management and Entrepreneurship Research 6 (2), 139-156
  3. A Sarifudin, S Sutrisno, A Hidayat (2025) Tantangan Implementasi Nilai-Nilai Bisnis Islami Dalam Strategi Pemasaran Konsinyasi: Studi Kasus Pada Bisnis Seragam Sekolah Agung Jaya. JURNAL MANAJEMEN DAN BISNIS 4 (1), 208-230
  4. NAP Diego, A Hidayat (2025) The Impact of Using Live Streaming E-Commerceon Urge to Buy Impulsively Economic Education Analysis Journal 14 (1), 74-93
  5. T Halimah, A Hidayat (2025) The Impact of Social Media Influencer Credibility on Consumer Purchase Decisions: A Study on Originote Skincare. Economic Education Analysis Journal 14 (1), 1-24
  6. A Ishak, SR Ekasasi, A Hidayat, L Supardin (2025) The Influence Of Advertising And Brand Image On Gen Z’s Impulsive Buying Behavior.  Jurnal Multidisiplin Sahombu 5 (02), 428-433
  7. GM Prabowo, A Priyono, A Hidayat (2025) How to orchestrate participants of ecosystem to foster innovation: an exploratory analysis on the network level. Kybernetes 54 (1), 203-222
  8. HM Aji, MM Husin, AK Othman, A Hidayat, WE Wan Rashid (2024) Religious-based ethics and buy-now-pay-later re-usage intention among Muslim consumers in Indonesia and Malaysia: a commitment-trust theory perspective. Cogent Business & Management 11 (1), 2363441
  9. A Hidayat (2024) Implementation of Direct Marketing in Asset Lease of PT. Kereta Api Indonesia (Persero) by Non-Transportation Commercialization Unit (KNA) DAOP 6 Yogyakarta. Jurnal Economic Resource 7 (2), 133-139
  10. AN Allnesyabila, A Hidayat (2024) ANALYSIS OF DIGITAL MARKETING IMPLEMENTATION IN IMPROVING COMPANY BRANDING AS A BUSINESS ACCELERATOR (CASE STUDY ON PT GAMA INOVASI BERDIKARI). Finance: International Journal of Management Finance 2 (2), 19-29

Conference Paper

  1. Implementation of Construal Level Theory (CLT) on Indonesian Customers toward Domestic as well as Overseas Online Shopping
  1. Sertifikat Pendamping UMKM
  1. Grand Penelitian PPM FBE UII
  1. Indonesia Marketing Association (IMA) Chapter Sleman (2017-2019)
  2. Committee for ISEI Pusat 2015-2019
  3. Forum Manajemen Indonesia (FMI)
  1. Kadiv. Akademik FE UII
  2. Kabiro SDM UII
  3. Direktur UII Press
  4. Direktur IP FE UII
  5. Direktur PPM FBE UII
  1. MANAJEMEN PEMASARAN
  2. FILSAFAT ILMU MANAJEMEN
  3. PENGANTAR BISNIS DAN MANAJEMEN
  4. ILMU DAN SENI MANAJEMEN
  5. KEPEMIMPINAN MANAJERIAL ISLAMI
  6. PERILAKU KONSUMEN
  1. Pemasaran Islami
  2. Perilaku Konsumen
  3. Green Marketing

Contact Me

Prof. Anas Hidayat, Drs., M.B.A., Ph.D.

Email: [email protected]
© Hak Cipta 2025 - Unit Humas & Kerja Sama Fakultas Bisnis dan Ekonomika UII | Konten dimutakhirkan 15 Januari 2024