email
[email protected]

NIK
163110102

Sinta ID
5975672

Google Scholar
7ZIkRPAAAAAJ

ResearchGate
Hendy_Aji

Scopus ID
57205610658

Hendy Mustiko Aji, BIBM., SE., M.Sc.

BIOGRAFI (Biography)

Hendy Mustiko Aji menempuh pendidikan magister (M.Sc.) di Universitas Gadjah Mada, setelah sebelumnya memperoleh gelar sarjana double degree (S.E.) di bidang manajemen dari Universitas Jenderal Soedirman dan Bachelor of International Business Management (B.I.B.M.) dari Universiti Utara Malaysia. Ia memiliki minat mengajar pada mata kuliah Marketing and Communication dan Islamic Business Ethics. Topik riset yang menjadi interesnya antara lain Muslim consumer behavior, halal branding, halal tourism, Islamic retail store, dan brand storytelling. Ia pernah menjadi associate marketing consultant di Analisa Personality Development Center (APDC). Hendy Mustiko Aji menerima penghargaan Best Paper pada 8th Global Islamic Marketing Conference di Alanya, Turki tahun 2017.

PENDIDIKAN (Education)

  • BIBM (Bachelor of Int. Business Management), Universiti Utara Malaysia
  • S.E (Bachelor of Economics), Universitas Jenderal Soedirman
  • M.Sc (Master of Science in Management), Universitas Gadjah Mada

MINAT MATA KULIAH (Teaching Interests)

  • Komunikasi Pemasaran (Marketing Communication)
  • Manajemen Pemasaran Internasional (International Marketing)
  • Manajemen Pemasaran Strategis (Strategic Marketing)
  • Etika Bisnis Islami (Islamic Business Ethics)
  • Islamic Marketing

MINAT RISET (Research Interests)

  • Halal Tourism
  • Halal Products and Branding
  • Islamic Retail Store
  • Brand Storytelling
  • Social Media Marketing

Aji, H.M., & Dharmmesta, B.S. (2019). Subjective norm vs. dogmatism: Christian consumer attitude toward Islamic TV advertising, Journal of Islamic Marketing, https://doi.org/10.1108/JIMA-01-2017-0006.

Kusuma, H., Muafi., & Aji, H.M. (2019). Employees Islamic Work Ethics, Competencies and Technology Adoption on SME’s Performance: Case of Batik Pekalongan, Proceeding of The 2019 Quality Festival Conference, 29 May-1 June 2019, Serbia.

Aji, H.M., Berakon, I., Muafi., & Kholid, M.N. (2019). The moderating role of knowledge about riba on intention to use e-money: findings from Indonesia, Proceeding of The 6th International Conference on Industrial Engineering and Application, 12-15 April 2019, Tokyo-Japan.

Aji, H.M. (2019). Manajemen Pemasaran Syariah: Teori dan Praktik, UPP STIM YKPN-Yogyakarta.

Ismail, N., Md Husin, M., Aji, H.M. (2018). Islamic Branding in Food Service Industry: Qualitative Study of Sellers’ and Consumers’ Perceptions, Global Business and Management Research: An International Journal, Vol. 10, No. 3 (Special Issue), pp. 900-907.

Aji, H.M. (2018). Factors Determining Retail Patronage Behavior: The Case of Islamic Retail Store, Proceeding of The 31st International Business and Information Management Association (IBIMA) Conference, 25-26 April 2018, Milan-Italy pp. 35-49.

Aji, H.M. (2018). Examining the moderating role of high-versus-low scepticism toward Halal labels: findings from Indonesia, International Journal of Islamic Marketing and Branding, Vol. 2, No. 4, pp. 278-303.

Nursyamsiah, S., Roostika, R., Aji, H.M. (2018). Publication Preview Source Quality Assurance Analysis in Learning Process Standards: Empirical Study in the Higher Education Sector, Review of Integrative Business & Economics Research, Vol. 7, No. S3, pp. 155-166.

Aji, H.M. (2017). Does skepticism toward halal label exist? The empirical evidence from Indonesia, Proceeding of The 8th Global Islamic Marketing Conference (GIMAC), 3-5 May, Alanya, Turkey.

Aji, H.M., & Sutikno, B. (2015). The extended consequence of greenwashing: perceived consumer skepticism, International Journal of Business and Information, Vol. 10, No. 4, pp. 433-468.