Research interests

• Social Media Marketing
• Green Marketing
• Higher Education Marketing

Selected publications

Journals

1. Kasus-kasus Bisnis (Buku Ajar)
2. Perilaku Konsumen 4.0 (Buku Ajar
3. Pengaruh Manfaat Relative, Efektivitas Biaya, dan Dukungan Manajemen terhadap Penggunaan Media Sosial setta Dampaknya bagi Kinerja UMKM
4. Keterlibatan Pelanggan dan Antesedennya pada Transaksi E-Commerce pada Generasi Z
5. Service Quality Using Digital Marketing Based on Startup Food and Beverage Company in Sleman Yogyakarta
6. The Effect of Implementation of Quality Management Information Systems and Quality of Training Employee as Intervening in Start and Enjoyment Performance in Startup Companies
7. COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers (https://www.scopus.com/record/display.uri?eid=2-s2.0-85108267839&origin=resultslist )

Conference Papers/Proceedings

Data not available (updating in progress)